Behind the build Article

Your Meetings Are Now Merchandise

Franz built a desktop app to make messaging quieter. Now there are also shirts, embroidered caps, and ceramic mugs about how loud it still gets.

· 2 min read
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A flatlay of Franz merch — a black "That Could Have Been an Email" tee, a 99+ snapback, and two ceramic mugs on a dark surface

We make a desktop app that puts your messages in one window. The whole point is to make a noisy day a little quieter.

So naturally, the first physical thing we have ever sold is a small collection of shirts, caps, and mugs about how loud it still gets.

The store lives at merch.meetfranz.com. One consistent grievance: the modern workday is mostly notifications. If we cannot fix all of it from inside the app, you may as well wear the receipts.

Shirts for people who already typed the apology

For the part of your week where you become a courier of bad news you did not write — the calendar invite that should have been a sentence, the spec change you forward at 4:47pm on a Friday.

Caps for the moment your phone vibrates and you flinch

About that small involuntary movement everyone now does when a notification arrives. The 99+ snapback is exactly what it looks like. The 67+ is on purpose obscure: if you know what it means, you are too old, and your kid will pretend not to know you at school pickup.

Mugs for the meeting you cannot reschedule

Some meetings are real. Some are recurring. Both are easier to attend with one heavy ceramic object in your hand.

There are a few more pieces in the store — stickers, a couple of greeting cards, the occasional logo shirt for people who like their merch quiet. Have a look around.

Why we did this

Ten years into Franz, we wanted to make something a person could hold. The app does what it is supposed to: fewer windows, fewer flinches, calmer days. Software is a feeling though, and occasionally a feeling wants to be a cotton garment.

If a coworker laughs at the shirt, that is a tiny win for our side of the conversation. The store is live, ships globally, and the margins go back into Franz.

Franz Merch Store

Browse the rest of the shelf.

Shirts, caps, mugs, stickers, and a couple of greeting cards for people whose inbox has feelings.

Visit merch.meetfranz.com
  • Merch
  • Behind The Build
  • Franz
  • Inbox Humor
  • Notifications
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